Which of the following is NOT a characteristic of a good customer experience?

A good customer experience embodies several key characteristics: it should be affordable, which ensures that customers feel they are receiving value for their money; usable, meaning the product or service is straightforward and easy to navigate; and enjoyable, indicating that the experience leaves a positive impression on the customer.

In contrast, a complicated experience directly undermines customer satisfaction. A complicated experience can lead to frustration, confusion, and dissatisfaction, negatively impacting overall engagement with the brand or service. Therefore, being complicated is fundamentally at odds with what constitutes a good customer experience, as it detracts from usability and enjoyment, which are crucial for building customer loyalty and repeat business.